Strategy AdvisorExecutive TrainerProfessor

Advising CEOs, founders, and family-business leaders
on strategy, growth, and execution across the Arab world.

Credentials PhD, Entrepreneurship & Strategy — Nottingham Trent University, UK Global Executive MBA — University of Manchester, UK MBA, Marketing — AASTMT, Egypt Top Outstanding Teaching Award — The American University in Cairo Former Executive — Samsung · Sony Ericsson · Stanley Black & Decker · Microsoft

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Track Record

The work, across the region.

More than 25 years advising, training, and mentoring leaders across advisory, corporate, and academic settings throughout the Arab world.

300+Advisory
Engagements

2,400+Professionals
Trained

350+Professionals
Mentored

7,000+MBA & DBA
Students Taught

150K+Social Media
Followers

15+Industries
Served

8+Countries
Served

Media & professional appearances

Selected organisations I've worked with.

More than 25 years across business leadership, advisory, training, and higher education — from family businesses and industrial groups to global brands and leading business schools I've advised, trained, taught, and led.

Al Fursan

One perspective. Four ways to help.

How my experience creates value.

The same business experience, applied in different ways — depending on the challenge, the audience, and the outcome you want to achieve.

From boardroom decisions to team capability, from individual growth to public stages, everything connects to the same goal: better decisions, stronger leadership, sharper execution, and sustainable growth.

Four connected services. Real impact.

A selection of engagements — client identities withheld where confidentiality applies.

AdvisoryPrivate strategic counsel for the decisions that shape the business.

For CEOs, founders & boards

Selected engagement

Family business2nd generationSaudi Arabia

DilemmaNo agreed structure for family ownership, decision rights, or who would lead next — informal arrangements were creating tension between branches.

ApproachFacilitated a family council, drafted an ownership charter, and built a phased succession roadmap agreed by all stakeholders.

ResultA documented governance structure now in place, with a named successor and a clear transition timeline.

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TrainingNeeds-led executive learning built around real business priorities.

For companies & leadership teams

Selected engagement

Telecom & infrastructureSenior managementLibya

DilemmaSenior management were carrying delivery targets without a shared view of where capability actually fell short — skills, process, or accountability.

ApproachRan a structured training-needs analysis first, then built a performance programme tied directly to the specific gaps and KPIs it surfaced.

ResultMeasurable improvement against the targets that mattered, with the programme adopted as a recurring cycle.

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MentorshipFocused one-to-one guidance for leadership and career decisions.

For executives & professionals

Selected engagement

Family businessNext-gen successorOman

DilemmaThe designated next-generation leader had the mandate but not yet the credibility or decision-making confidence to take the top seat.

ApproachOngoing 1:1 mentorship focused on leadership presence, difficult calls, and a structured plan for the handover itself.

ResultTransition completed on schedule, with the successor now leading independently and the founder stepping back as planned.

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SpeakingPractical talks that turn complex issues into clear, usable ideas.

For conferences, events & media

Selected engagement

TelevisionPublic audienceEgypt

DilemmaCommunicate business and management ideas to a wider audience in a way that remained credible, accessible, and practically relevant.

ApproachRepresented AAMBFS in a television interview, translating business and academic experience into clear insights for a broader public audience.

ResultA credible media contribution connecting academic knowledge with practical business, management, and leadership experience.

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Insights

Short takes, straight to the point.

The thinking happens on social media — daily short videos, commentary, and direct takes on strategy, leadership, career growth, family business, and the forces shaping Arab world economies. Follow on the platform you use most.