Advising CEOs, founders, and family-business leaders on strategy, growth, and execution across the Arab world.
CredentialsPhD, Entrepreneurship & Strategy — Nottingham Trent University, UKGlobal Executive MBA — University of Manchester, UKMBA, Marketing — AASTMT, EgyptTop Outstanding Teaching Award — The American University in CairoFormer Executive — Samsung · Sony Ericsson · Stanley Black & Decker · Microsoft
More than 25 years advising, training, and mentoring leaders across advisory, corporate, and academic settings throughout the Arab world.
300+Advisory Engagements
2,400+Professionals Trained
350+Professionals Mentored
7,000+MBA & DBA Students Taught
150K+Social Media Followers
15+Industries Served
8+Countries Served
Media & professional appearances
Selected organisations I've worked with.
More than 25 years across business leadership, advisory, training, and higher education — from family businesses and industrial groups to global brands and leading business schools I've advised, trained, taught, and led.
Al Fursan
Al Fursan
One perspective. Four ways to help.
How my experience creates value.
The same business experience, applied in different ways — depending on the challenge, the audience, and the outcome you want to achieve.
From boardroom decisions to team capability, from individual growth to public stages, everything connects to the same goal: better decisions, stronger leadership, sharper execution, and sustainable growth.
BUSINESS IMPACT
Better decisions
Stronger leadership
Sharper execution
Sustainable growth
ADVISORYStrategic clarity for the decisions that shape the business
TRAININGBuilding capability inside teams and organisations
MENTORSHIPFocused guidance for leaders and professionals
SPEAKINGInsight that informs, inspires, and influences wider audiences
Four connected services. Real impact.
A selection of engagements — client identities withheld where confidentiality applies.
01
AdvisoryPrivate strategic counsel for the decisions that shape the business.
For CEOs, founders & boards
Selected engagement
Family business2nd generationSaudi Arabia
DilemmaNo agreed structure for family ownership, decision rights, or who would lead next — informal arrangements were creating tension between branches.
ApproachFacilitated a family council, drafted an ownership charter, and built a phased succession roadmap agreed by all stakeholders.
ResultA documented governance structure now in place, with a named successor and a clear transition timeline.
TrainingNeeds-led executive learning built around real business priorities.
For companies & leadership teams
Selected engagement
Telecom & infrastructureSenior managementLibya
DilemmaSenior management were carrying delivery targets without a shared view of where capability actually fell short — skills, process, or accountability.
ApproachRan a structured training-needs analysis first, then built a performance programme tied directly to the specific gaps and KPIs it surfaced.
ResultMeasurable improvement against the targets that mattered, with the programme adopted as a recurring cycle.
The thinking happens on social media — daily short videos, commentary, and direct takes on strategy, leadership, career growth, family business, and the forces shaping Arab world economies. Follow on the platform you use most.